Cross-post a Facebook Reel with the same short
Facebook Reels share the 90-second cap and the 9:16 master. The caption can ask a question the other networks do not.
Updated 2026-10-07
Same length as Instagram, different line
Facebook Reels use the same 90-second cap as Instagram Reels here, and the same vertical file. The post text should not be a duplicate. A question works on Facebook more often than a pile of discovery tags.
The column sits next to Instagram in the grid so you can see both captions at once. If they match word for word, rewrite one. That is the whole point of a cross-post.
Prepare it before the live key
Facebook connect is a demo until the Meta app is in place. You can still fill the title, the caption, and the schedule, and turn the column off if the file is over 90 seconds.
The free workspace keeps Facebook in the same publish action as Shorts, TikTok, and Instagram. You do not open a fourth app to paste the file.
Cross-post the short for free
One 9:16 file, a caption for each network, and a schedule if you want it later. Creating, editing, and the publish workspace are free.
Open the workspace